talkshop.live | Los Angeles, CA | 2022 – Present

Executive Producer

Executive Producer and Creator of five live streaming e-commerce shopping channels on talkshop.live, the leading social-shopping network.  He has plans to launch five more channels in Q1 2023, and is responsible for all aspects of production, marketing, product fulfillment and business management of the channels:

• iToys.live – Features the latest and greatest new products to enhance sexual health and wellness - Hosted by well-known television personality Dr. Jennifer Berman.

• petshopping.tv – Online ecommerce channel that is QVC/HSN for pets and pet parents – Featuring Chumlee, the star of the hit History Channel series PAWN STARS.

• Ultimate Sports Cards – This show features the best sports collectibles and is hosted by the History Channel’s PAWN STARS sports and memorabilia expert Jeremy Brown.

• Get Joy Food - Get Joy is redefining the dog food industry by serving your family's best friend the proper nutrients they need to live a long, healthy and happy life.

• PetMD – A global leader in pet health care, PetMD features the best nutraceuticals for the health of your pets.

Via De La Paz Productions | Los Angeles, CA | 2014 – Present

Founder | CEO

Conceive and execute complete production and go-to-market processes for home shopping TV ventures and other businesses. Responsible for all operational details, including program production, business administration, time-buying, merchandising procurement and more. Highlights include:

  • Masterpiece Digital—A full-service NFT business that creates unique offerings based on famous works of art and photography

  • Pet Shopping TV—A home shopping network and e-commerce website for pet and pet owners

  • Pet Med Labs—The first home shopping and e-commerce business to market CBD-based pet products on television

  • iToys (Formerly Intimate TV)—The first home shopping network dedicated to sexual health and wellness products

  • Get Vape Free—A comprehensive online 4 day treatment program to help adolescents quit vaping

  • Active Living TV—The first home shopping e-commerce superstore for the 55+ demographic featuring over 20K products broadcasting into 50M homes on DirecTV, Dish and Time Warner

Wizard Entertainment | Los Angeles, CA | 2016 – 2018

Executive Producer | Head Of e-Commerce Managing Partner

  • Served as the Executive Producer at Wizard Entertainment, the largest producer of Comic-Con Shows in the United States

  • Oversaw more than 20 annual entertainment conventions within North America

  • Responsibilities included online e-commerce, OTT streaming, and POP culture media for the Wizard World website

The World Famous Gold & Silver Pawn Shop | Las Vegas, NV | 2013 – 2016

Executive Producer | e-Commerce Managing Partner

  • Partnered with Rick Harrison and the Harrison family, the stars of the hit History Channel series Pawn Stars, to create and build their e-commerce business

  • Spearheaded the creative direction of the business, developing and implementing innovative strategies to drive business growth

  • Strategically analyzed needs and developed organized, strategic solutions to ensure low costs while overseeing product selection and acquisition

  • Devised and integrated creative marketing plans to increase business awareness and recognition

  • Responsible for the overall supervision and management of 10 employees in very busy, fast-paced setting

  • Developed improved procedures to maximize productivity and customer service efforts

iTelevision | Los Angeles, CA | 2006 - 2014

Founder | CEO

  • Created and produced the first mainstream television home shopping shows to provide individuals and couples a place where they could confidentially learn about and purchase adult products to enhance their overall sexual health and wellness. “Shop Erotic” and Intimate TV” broadcast into more than 65 million homes on The Dish Network, DirecTV, and The Oxygen Network

The Dina Collection Shopping Show | Los Angeles, CA | 2005

Executive Producer | CEO

  • Established the first live television home shopping show featuring multi-million-dollar jewelry from The Dina Collection with Yossi Dina, the star of The Reelz Channel series Beverly Hills Pawn

  • Recruited the company’s entire executive and management team and oversaw the hiring and development of 5 associates, creating an empowering and collaborative work environment

  • Stimulated continued growth with the launch of a digital marketing initiative using web-based direct marketing and email campaigns

  • Recruited and hired top talent, providing them with the tools and resources to exceed business goals and work collaboratively as a productive team

The Desert Inn - The Starlight Theater | Las Vegas, NV | 1998 - 2000

Producer | Promoter

  • Four-Walled The Starlight Theater at The Desert Inn with nightly headliner comedy shows featuring comedians from Tim Allen to Carrot Top and everyone famous and funny in between

  • Booked all of the talent and produced the shows

  • Responsibilities also included all marketing, publicity and ticket sales

  • Worked directly with the hotel and CEO on all of the financial management of the operations

Al Burton Productions | Los Angeles, CA | 1996 - 1999

Development Executive | Partner

  • Co-developed the hit Comedy Central television game show Win Ben Stein’s Money -- the show that launched Jimmy Kimmel’s television career

  • Ran the show run-throughs and rehearsals with Ben Stein and Jimmy Kimmel

  • Researched questions and scripted shows

  • Oversaw the production of the series

M C M  Santa Monica | 1991 - 2005

Talent Manager

  • Successfully managed a number of high-profile musical artists including Brandy, Ray J, Wylie & The Wild West, Jerry Donahue, John Jorgenson and Dale Watson as well as comedians Judy Tenuta, Kelly Monteith, Kip Addotta, Peter Gaulke, Deborah Swisher and Cledus “T.” Judd

  • Managed all career aspects for Henry Hill, the inspiration for the seminal mob film “Goodfellas”

Cross Three Records | Nashville & Austin | 1991 - 1998

Music Producer

  • Produced numerous musical artists such as Merle Haggard, The Mavericks, B.J. Thomas, Kelly Willis, Highway 101, Paulette Calrson, Wylie & The Wild West, Dale Watson, Jann Brown, Cledus “T.” Judd and Jerry Donahue, among others

  • Received a Grammy nomination for Judy Tenuta’s live album recorded at the C.S.W concert

  • Responsible for all aspects of production, marketing and distribution

  • Established production goals and desired results, expertly converting features to benefits to achieve objectives

  • Proficiently conducted audio performance evaluation of incoming client projects before mastering

Triangle Bar Music | Santa Monica, CA | 1991 – Present

Owner | Publisher

  • Obtain extraordinary success in all areas of the recording industry, including the creation of the famous Yahoo! yodel

  • Lead the company from years of operating losses to positive earnings, delivering significant improvements in one year by culminating 90% growth in operating earnings

  • Revamp management personnel acquiring a new team of award-winning managers with proven records of delivering sustained growth while challenging staff to exceed corporate expectations

  • Lead and motivate key management teams to peak levels of performance, consistently developing their coaching and leadership skills to increase the overall productivity level

Career Highlights Prior to 1991

Executive Producer | Producer

  • International Toy Fair - Mattel - New York, NY

  • National Arthritis Foundation Telethon - Syndicated - Las Vegas, NV

  • Scruples - Aaron Spelling Productions - Syndicated - Los Angeles, CA

  • Super Bowl XXIII Halftime Show - NBC/NFL - Miami, FL

  • The Wil Shriner Show - Group W - Syndicated - Los Angeles, CA

Writer

  • Charles In Charge - Syndicated

  • Diff’rent Strokes - NBC

  • Facts Of Life - NBC

  • Hello, Larry - NBC

  • The New Lassie - Syndicated